The ecomove trifecta: understand, reduce, compensate
The ecomove app helps users understand and reduce their personal carbon footprint resulting from mobility as well as offset unavoidable emissions. For example, the app automatically recognizes which means of transportation users are currently using and calculates a personal mobility score. To improve this score, ecomove playfully motivates users to make their mobility more sustainable. Rewards in the form of trophies are used to encourage users to make positive changes in their behavior. In addition, users can offset remaining emissions through the app.
“We wanted to develop an app that makes something as abstract as carbon emissions more accessible and guides people to rethink their own mobility,” says Jan Schäfer, ecomove project manager at the Audi Denkwerkstatt. The GREENTECH FESTIVAL was the ideal place to present ecomove to the public for the first time and to discuss it with potential partners.
Based on the acceleration patterns and the speed at which users travel a certain distance, the app’s algorithm calculates which mode of transportation they are currently using. Whether someone walks, takes the bus, or the train, average carbon emissions values are logged for each mode of transportation. This is reflected in what the app refers to as a `mobility score´, which compares the amount of carbon emitted with the distance traveled. This results in a number between zero and 100.
Based on the targets defined in the Paris Climate Agreement, users can achieve the best result, i.e. 100 points, if their carbon footprint is below 55 g of CO2/km. On the other hand, anyone with a personal mobility score of zero has emitted significantly more than 200 g CO2/km by the means of transportation of their choice.